I'm a senior copywriter and creative lead with over 12 years' experience across brand, B2C, recruitment advertising, employee experience, and internal comms.

I started as an apprentice at Penna, a recruitment advertising and employer brand agency in London, where I completed my apprenticeship three months early after winning a creative pitch for Asda. I worked my way up to lead copywriter, mentoring juniors and sharpening the team's creative output before relocating to Australia in 2019.

Since then, I've worked across integrated agency and in-house environments, and spent the last few years at Everyday Massive as a senior copywriter and creative lead. In that time, I've shaped tone of voice, led creative from strategy to final copy, and produced work that's moved people to apply for new jobs, buy homes, and change deeply embedded behaviours.

I write in plain English, with rhythm, and I present my own work. I push back when a brief needs it, and I've spent most of my career working on ideas from the very first brief to the final word.